![]() ![]() There will be waves of new styles/genres and a blending of pop music with electronic music. MC: Electronic music will continue to grow and evolve. TF: Where do you see the electronic music genre in five years? Do you think YouTube will still be an important asset? Labels should look at YouTube as an opportunity to further spread their music, finding the right strategy that works for them in the development phase they are in and learn to use piracy for the value it can create instead of fighting a lost battle. ![]() ![]() Worrying about a few dollars in sales versus blocking the people who love your music, who want to share your sound to the world is an old school way of thinking. We believe in a balance of both and have found that the power of encouragement and building brand loyalty through flexibility results in higher sales for our artists in the long run. How do you balance the value of marketing an artist, your music and your brand to new audiences versus controlling it to secure every penny along the way. We are an ambassador for what they are trying to accomplish and feel that it answers the question you ask almost perfectly. Monstercat is also part of a new program that I’m sure you will be hearing more about over the coming months called edmDistrict. MC: In our case, we provide a full commercial license to over 300 channels averaging over 100,000 subscribers each and have a member of our team dedicated to bringing in new promotional partners for our music all the time. What do you think is the right compromise between content creators who want to use music tracks in their videos and labels that want to make sure their musicians are properly compensated? TF: The evolving nature of copyright laws on YouTube is a hotly contested subject. ![]()
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